当电子版和印刷版宣传材料中出现微信主品牌或子品牌相关信息时，请严格按照微信官方设计团队提供的标准图形样式和组合规则使用。切勿以任何形式修改微信及微信子品牌相关图形图案。

此页可下载包含品牌宣传图、品牌设计指引、物料设计指引以及 IP 设计指引。

品牌宣传图

品牌图资源包含四种尺寸比例，可根据实际场景需求选择。所有品牌图均可免费商用，使用时须注明图片来源。

link:/uploads/939ae3dfe78bfd61698deb7beaabd97b/启动页.zip?download

link:/uploads/990c48a2fb23c5dc0050627989970871/客户端图标.zip?download

link:/uploads/9bd18fad7b6b8e44b57fdd59c120ac2a/客户端图标2.zip?download

link:/uploads/98189b58beb26032d0c7c33474bf03c1/微信标识牌.zip?download

link:/uploads/85f1ef3e384cf21b6e24c9491f88e61b/微信邮筒.zip?download

link:/uploads/bf14ceac29ced11fae5429f8fee85e20/微信.zip?download

link:/uploads/75fcba7cee42f438f3f1af8d9cd21a9a/公众号.zip?download

link:/uploads/5ae51345a1fb2bec1febdcc4f9c8aa22/视频号朋友点赞.jpg.zip?download

link:/uploads/35e0ddf158d2414a6cb69b2b19f0296e/视频号.zip?download

link:/uploads/32820b241b4ae8f0945a6e3c0cfbb222/微信暗夜模式.jpg.zip?download

品牌设计指引

品牌设计指引提供中、英文标志的 AI、PSD、PNG 三类格式资源，以及标志在各场景的应用规范。

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC0CYsJWhKbQoqn2LFwnB?scode=AJEAIQdfAAoiR11wBrARkAeQa6AC0

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC03r3xbgt6S0GjHAqKH1?scode=AJEAIQdfAAoQOzOhYbARkAeQa6AC0

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC0yn7YImR6RA0v2Tfxzd?scode=AJEAIQdfAAoaR7SaTiARkAeQa6AC0

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC0ot5XiSbrQYO9Rc9JGI?scode=AJEAIQdfAAoJYJdAIpARkAeQa6AC0

link:https://doc.weixin.qq.com/doc/w3_ALMASgbgAAgUg6ySct5TnKJmMGepC?scode=AJEAIQdfAAo3Qd1S3oAFoACAaLACc

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC0Oy4CiB9gSveZEyjXGe?scode=AJEAIQdfAAopEfftWpARkAeQa6AC0

link:/uploads/fbc29ef5aa119fda8dc73ccf36d20c2a/小游戏品牌设计规范_20210420_roadqian.pdf

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC0J1YTDcdjS2a2b65kw0?scode=AJEAIQdfAAoHl4rNoHAFoACAaLACc

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC0yK10sFCyTmChQUWn7d?scode=AJEAIQdfAAo1sKFrhKARkAeQa6AC0

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC0LpyGCwQ0StmCYxbdOA?scode=AJEAIQdfAAo1wlPyHgARkAeQa6AC0

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC058ID9PgXQcqytBPpFM?scode=AJEAIQdfAAoDCkrIpFARkAeQa6AC0

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC0on0AZ7XpRkCJMf7KZp?scode=AJEAIQdfAAoFWoGK1lARkAeQa6AC0

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC0KA5xbyEdQAW5pcadM9?scode=AJEAIQdfAAo9hf972DARkAeQa6AC0

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC0U3NDefUbTDGFFOruDU?scode=AJEAIQdfAAo5O8M1LhARkAeQa6AC0

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC011qNxcsaSQWXTevvU5?scode=AJEAIQdfAAo0tLVtxMARkAeQa6AC0

物料设计指引

link:https://doc.weixin.qq.com/doc/w3_ARkAeQa6AC0cl67GrCJQFWypAsMR7?scode=AJEAIQdfAAoYqz09fQAFoACAaLACc

IP 设计指引

link:/uploads/732fe6a47e0e686bac01ad202207daf8/微信黄脸设计规范_20180306_zinehuang.pdf

link:/uploads/8d9d335b783608d03462c329f805b99c/微信气泡狗设计规范_V1.0_20180306_zinehuang.pdf