当电子版和印刷版宣传材料中出现微信主品牌或子品牌相关信息时，请严格按照微信官方设计团队提供的标准图形样式和组合规则使用。切勿以任何形式修改微信及微信子品牌相关图形图案。

此页可下载包含品牌宣传图、标志静态资源、标志动态资源、品牌设计指引。

品牌宣传图

品牌图资源包含四种尺寸比例，可根据实际场景需求选择。所有品牌图均可免费商用，使用时须注明图片来源。

link:/uploads/939ae3dfe78bfd61698deb7beaabd97b/启动页.zip?download

link:/uploads/990c48a2fb23c5dc0050627989970871/客户端图标.zip?download

link:/uploads/9bd18fad7b6b8e44b57fdd59c120ac2a/客户端图标2.zip?download

link:/uploads/98189b58beb26032d0c7c33474bf03c1/微信标识牌.zip?download

link:/uploads/85f1ef3e384cf21b6e24c9491f88e61b/微信邮筒.zip?download

link:/uploads/bf14ceac29ced11fae5429f8fee85e20/微信.zip?download

link:/uploads/75fcba7cee42f438f3f1af8d9cd21a9a/公众号.zip?download

link:/uploads/5ae51345a1fb2bec1febdcc4f9c8aa22/视频号朋友点赞.jpg.zip?download

link:/uploads/35e0ddf158d2414a6cb69b2b19f0296e/视频号.zip?download

link:/uploads/32820b241b4ae8f0945a6e3c0cfbb222/微信暗夜模式.jpg.zip?download

标志静态资源

标志静态资源包含中、英文标志的 AI、PNG、PSD、SKETCH 四类格式。

微信品牌标志

link:/uploads/2f6e809703d21b46879560011925794c/微信Emblem_CN_V2.0_20201116_roadqian.zip?download

link:/uploads/9e48c1412d61d8e55e11cad04011722a/微信Emblem_EN_V2.0_20200316_roadqian.zip?download

link:/uploads/2d1475113740209da263f5adc89219af/微信手机客户端标志_V2.0_20200528_roadqian.zip?download

link:/uploads/978d4f8298f573ca873f86f855a076ac/微信电脑客户端标志_V2.0_20200528_roadqian.zip?download

子业务品牌标志

link:/uploads/103f8c97ba7f58b412b7aa9e4d06a1f6/微信支付Emblem_V2.0_20200529_liueliu.zip?download

link:/uploads/701b0f199ec5f2f117a4b7734fc03de2/公众号Emblem_V2.0_2020611_bufoli.zip?download

link:/uploads/09376d742cd6b32c559f0faf6546ea20/小程序Emblem_V2.0_20200603_tinajjli.zip?download

link:/uploads/d67d03bc38a9673eac1b175d074e2406/视频号Emblem(_V1.0)_20210416_roadqian.zip?download

link:/uploads/a9c9d34312c229d0a104ebd6d231b3bf/微信看一看_Emblem_V2.0_20200529_liueliu.zip?download

link:/uploads/857bd45bb9d04cfa8a7f80ed98adc656/微信搜一搜Emblem_V2.0_20200316_roadqian.zip?download

link:/uploads/3d7f0f41b2aa0b430e0b77ccaba0ff24/小游戏Emblem_V2.0_20200602_roryli.zip?download

link:/uploads/97198cd0b50297a778c3bd46c6633724/微信卡包Emblem_V2.0_20200608_roadqian.zip?download

link:/uploads/2c9bbbd6b48e7173d105f82cb36691ca/微信扫一扫Emblem_V2.0_20200611_zinehuang.zip?download

link:/uploads/29a7971d93486debbe8f1f7001dd453e/微信零钱通Emblem_V2.0_20200714_karinhu.zip?download

link:/uploads/6acace2b9ba0fd3eab7c6ae93024f55d/微信支付分Emblem_V2.0_20230217.zip?download

link:/uploads/ccb4c74727e59a6883b51377b86e0688/微信分付Emble_V1.0_20200714_karinhu.zip?download

link:/uploads/c3214ff6e0673824a2e2381b5ac47eb4/微信小商店Emblem_V1.0_20200702_liueliu.zip?download

link:/uploads/7d58b9f23135251a6222e5b9e427fa69/微信红包封面Emblem_V1.0_20210219_liueliu.zip?download

标志动态资源

标志动态资源包含纯图形标志动态、中文标志动态的 mp4 格式。

link:/uploads/bd0e5b15603dbf3122faae088a40efcf/微信标志动态_V1.0_20210825.zip?download

link:/uploads/7566b67d89d3752af8e3a983cd5af189/微信支付标志动态_V1.0_20210825.zip?download

link:/uploads/42c9e8a33e19cae73e11ddd5983761f6/小程序标志动态_V1.0_20210825.zip?download

link:/uploads/faf1f32356e8bf5647bc404a5d948aec/视频号标志动态_V1.0_20210825.zip?download

link:/uploads/8c9115795295121f77b1fef130e5e4bf/微信搜一搜标志动态_V1.0_20210825.zip?download

link:/uploads/fac350786eeb60b957bd4ee90c5f2b26/小游戏标志动态_V1.0_20210825.zip?download

link:/uploads/5c43856029d9aefbf79bda042b4d0291/微信小商店标志动态_V1.0_20210825.zip?download

link:/uploads/1672745a6600a020013b38a68cddd5b4/微信红包封面标志动态_V1.0_20210825.zip?download

品牌设计指引

品牌设计指引提供标志各场景的应用规范以及示例。

link:http://res.wx.qq.com/a/wx_fed/assets/res/wedesign/NjZiOWUy.pdf

link:/uploads/3dba639eeafe7bfbd63e545387e70786/微信支付品牌设计规范_V2.0_20200629_liueliu.pdf

link:/uploads/b109a37b64c9076a041dcbfe4a4d1aab/公众号品牌设计规范_20200806_bufoli.pdf

link:/uploads/099794351f7d11a7dd9761c0d3df23dc/小程序品牌设计规范_V2.0_20200629_tinajjli.pdf

link:/uploads/c5706d660c8282fa5e97ec611ea2066f/视频号品牌设计规范_20210416_roadqian.pdf

link:/uploads/f023c182cf10039616471034848b93cf/看一看品牌设计规范_V2.0_20200806_liueliu.pdf

link:/uploads/fbc29ef5aa119fda8dc73ccf36d20c2a/小游戏品牌设计规范_20210420_roadqian.pdf

link:/uploads/5cb2b7052fc590a77c37da9b986f511a/微信卡包品牌设计规范_V2.0_20200806_roadqian.pdf

link:/uploads/c2dbabd5368d9d3fb42553e730994f92/微信扫一扫品牌设计规范_20200629_zinehuang.pdf

link:/uploads/1ec7fb40a49a283e194650ce87b72326/微信零钱通品牌设计规范_V1.0_20200806_karinhu.pdf

link:/uploads/212fb6c8082b63670da393ac659c3ad6/微信支付分品牌设计规范_V3.0_20220408_karinhu.pdf

link:/uploads/d8d1abb38abb410440d7d333e8592c33/微信分付品牌设计规范_V1.0_20200806_karinhu.pdf

link:/uploads/2a89005e1512ec78085d020853034caf/微信小商店品牌设计规范_V1.0_20200702_liueliu.pdf

link:/uploads/2bf1983a5a5258eafaaa54bb0047bba4/微信红包封面品牌设计规范_V1.0_20200219_liueliu.pdf

物料设计指引

link:/uploads/7f6ffe4cd1c8d180e69177da8b6d2170/微信搜一搜物料设计指引_20211125_karinhu.zip ?download

IP 设计指引

link:/uploads/732fe6a47e0e686bac01ad202207daf8/微信黄脸设计规范_20180306_zinehuang.pdf

link:/uploads/8d9d335b783608d03462c329f805b99c/微信气泡狗设计规范_V1.0_20180306_zinehuang.pdf