当电子版和印刷版宣传材料中出现微信主品牌或子品牌相关信息时,请严格按照微信官方设计团队提供的标准图形样式和组合规则使用。切勿以任何形式修改微信及微信子品牌相关图形图案。
此页可下载包含品牌宣传图、标志静态资源、标志动态资源、品牌设计指引。
品牌宣传图
品牌图资源包含四种尺寸比例,可根据实际场景需求选择。所有品牌图均可免费商用,使用时须注明图片来源。

link:/uploads/939ae3dfe78bfd61698deb7beaabd97b/启动页.zip?download

link:/uploads/990c48a2fb23c5dc0050627989970871/客户端图标.zip?download

link:/uploads/9bd18fad7b6b8e44b57fdd59c120ac2a/客户端图标2.zip?download

link:/uploads/98189b58beb26032d0c7c33474bf03c1/微信标识牌.zip?download

link:/uploads/85f1ef3e384cf21b6e24c9491f88e61b/微信邮筒.zip?download

link:/uploads/bf14ceac29ced11fae5429f8fee85e20/微信.zip?download

link:/uploads/75fcba7cee42f438f3f1af8d9cd21a9a/公众号.zip?download

link:/uploads/5ae51345a1fb2bec1febdcc4f9c8aa22/视频号朋友点赞.jpg.zip?download

link:/uploads/35e0ddf158d2414a6cb69b2b19f0296e/视频号.zip?download

link:/uploads/32820b241b4ae8f0945a6e3c0cfbb222/微信暗夜模式.jpg.zip?download
标志静态资源
标志静态资源包含中、英文标志的 AI、PNG、PSD、SKETCH 四类格式。
微信品牌标志
![link:/uploads/2f6e809703d21b46879560011925794c/微信Emblem_CN_V2.0_20201116_roadqian.zip?download [#E6E6E6]中文标志下载](/uploads/8cfcf4fe1c2943e5adf940ff36418153.jpg)
link:/uploads/2f6e809703d21b46879560011925794c/微信Emblem_CN_V2.0_20201116_roadqian.zip?download
![link:/uploads/9e48c1412d61d8e55e11cad04011722a/微信Emblem_EN_V2.0_20200316_roadqian.zip?download [#E6E6E6]英文标志下载](/uploads/49155c263ffd4f82abc23fad99801232.jpg)
link:/uploads/9e48c1412d61d8e55e11cad04011722a/微信Emblem_EN_V2.0_20200316_roadqian.zip?download
![link:/uploads/2d1475113740209da263f5adc89219af/微信手机客户端标志_V2.0_20200528_roadqian.zip?download [#E6E6E6]移动端标志下载](/uploads/cd4674ee49134ee487ce25680625cd1c.jpg)
link:/uploads/2d1475113740209da263f5adc89219af/微信手机客户端标志_V2.0_20200528_roadqian.zip?download
![link:/uploads/978d4f8298f573ca873f86f855a076ac/微信电脑客户端标志_V2.0_20200528_roadqian.zip?download [#E6E6E6]PC客户端标志下载](/uploads/02300e415ab64fb59355fd6716b4bd1b.jpg)
link:/uploads/978d4f8298f573ca873f86f855a076ac/微信电脑客户端标志_V2.0_20200528_roadqian.zip?download
子业务品牌标志
![link:/uploads/103f8c97ba7f58b412b7aa9e4d06a1f6/微信支付Emblem_V2.0_20200529_liueliu.zip?download [#E6E6E6]微信支付标志下载](/uploads/45226733e639424793ba8dd02f5becf3.jpg)
link:/uploads/103f8c97ba7f58b412b7aa9e4d06a1f6/微信支付Emblem_V2.0_20200529_liueliu.zip?download
![link:/uploads/701b0f199ec5f2f117a4b7734fc03de2/公众号Emblem_V2.0_2020611_bufoli.zip?download [#E6E6E6]公众号标志下载](/uploads/1881daff048a421bb6a6b7217f69ac8c.jpg)
link:/uploads/701b0f199ec5f2f117a4b7734fc03de2/公众号Emblem_V2.0_2020611_bufoli.zip?download
![link:/uploads/09376d742cd6b32c559f0faf6546ea20/小程序Emblem_V2.0_20200603_tinajjli.zip?download [#E6E6E6]小程序标志下载](/uploads/c71dbbc270384a97878e2305c4dca9bf.jpg)
link:/uploads/09376d742cd6b32c559f0faf6546ea20/小程序Emblem_V2.0_20200603_tinajjli.zip?download
![link:/uploads/d67d03bc38a9673eac1b175d074e2406/视频号Emblem(_V1.0)_20210416_roadqian.zip?download [#E6E6E6]视频号标志下载](/uploads/48ea8b05be7ac3063260d68131ac9dee/%E8%A7%86%E9%A2%91%E5%8F%B7%E6%A0%87%E5%BF%97%E8%B5%84%E6%BA%90%E7%BC%A9%E7%95%A5%E5%9B%BE_20210415_roadqian.jpg)
link:/uploads/d67d03bc38a9673eac1b175d074e2406/视频号Emblem(_V1.0)_20210416_roadqian.zip?download
![link:/uploads/a9c9d34312c229d0a104ebd6d231b3bf/微信看一看_Emblem_V2.0_20200529_liueliu.zip?download [#E6E6E6]微信看一看标志下载](/uploads/bf6bdf06a8ba4337a41fa268f5ef2afb.jpg)
link:/uploads/a9c9d34312c229d0a104ebd6d231b3bf/微信看一看_Emblem_V2.0_20200529_liueliu.zip?download
![link:/uploads/857bd45bb9d04cfa8a7f80ed98adc656/微信搜一搜Emblem_V2.0_20200316_roadqian.zip?download [#E6E6E6]微信搜一搜标志下载](/uploads/dde940fdd1954f83a4f9d17d18ce6b5b.jpg)
link:/uploads/857bd45bb9d04cfa8a7f80ed98adc656/微信搜一搜Emblem_V2.0_20200316_roadqian.zip?download
![link:/uploads/3d7f0f41b2aa0b430e0b77ccaba0ff24/小游戏Emblem_V2.0_20200602_roryli.zip?download [#E6E6E6]小游戏标志下载](/uploads/5d0b1af703084dc8a0499e70aa35f1ef.jpg)
link:/uploads/3d7f0f41b2aa0b430e0b77ccaba0ff24/小游戏Emblem_V2.0_20200602_roryli.zip?download
![link:/uploads/97198cd0b50297a778c3bd46c6633724/微信卡包Emblem_V2.0_20200608_roadqian.zip?download [#E6E6E6]微信卡包标志下载](/uploads/a42c790cc4444fa8abceccfcde212e43.jpg)
link:/uploads/97198cd0b50297a778c3bd46c6633724/微信卡包Emblem_V2.0_20200608_roadqian.zip?download
![link:/uploads/2c9bbbd6b48e7173d105f82cb36691ca/微信扫一扫Emblem_V2.0_20200611_zinehuang.zip?download [#E6E6E6]微信扫一扫标志下载](/uploads/49e49dbae8f0d9c0f39c7e3315c7e551/%E6%89%AB%E4%B8%80%E6%89%AB-200518.jpg)
link:/uploads/2c9bbbd6b48e7173d105f82cb36691ca/微信扫一扫Emblem_V2.0_20200611_zinehuang.zip?download
![link:/uploads/29a7971d93486debbe8f1f7001dd453e/微信零钱通Emblem_V2.0_20200714_karinhu.zip?download [#E6E6E6]微信零钱通标志下载](/uploads/aaeea08edbc8d82f07345500c3244590/%E9%9B%B6%E9%92%B1%E9%80%9A-200518.png)
link:/uploads/29a7971d93486debbe8f1f7001dd453e/微信零钱通Emblem_V2.0_20200714_karinhu.zip?download
![link:/uploads/6acace2b9ba0fd3eab7c6ae93024f55d/微信支付分Emblem_V2.0_20230217.zip?download [#E6E6E6]微信支付分标志下载](/uploads/e34fc52dd8d59d3fac50ae6a1ede8880/%E6%94%AF%E4%BB%98%E5%88%86-200518.png)
link:/uploads/6acace2b9ba0fd3eab7c6ae93024f55d/微信支付分Emblem_V2.0_20230217.zip?download
![link:/uploads/ccb4c74727e59a6883b51377b86e0688/微信分付Emble_V1.0_20200714_karinhu.zip?download [#E6E6E6]微信分付标志下载](/uploads/31039f53566711a1e92b616a4e4816e4/%E5%88%86%E4%BB%98-200518.png)
link:/uploads/ccb4c74727e59a6883b51377b86e0688/微信分付Emble_V1.0_20200714_karinhu.zip?download
![link:/uploads/c3214ff6e0673824a2e2381b5ac47eb4/微信小商店Emblem_V1.0_20200702_liueliu.zip?download [#E6E6E6]微信小商店标志下载](/uploads/6de5a5c3b27a4a27782a019b4602cacc/%E5%B0%8F%E5%95%86%E5%BA%97-210317.jpg)
link:/uploads/c3214ff6e0673824a2e2381b5ac47eb4/微信小商店Emblem_V1.0_20200702_liueliu.zip?download
![link:/uploads/7d58b9f23135251a6222e5b9e427fa69/微信红包封面Emblem_V1.0_20210219_liueliu.zip?download [#E6E6E6]微信红包封面标志下载](/uploads/0e619866cd3c070e09b695ca8dbf31fd/%E7%BA%A2%E5%8C%85%E5%B0%81%E9%9D%A2-210317.jpg)
link:/uploads/7d58b9f23135251a6222e5b9e427fa69/微信红包封面Emblem_V1.0_20210219_liueliu.zip?download
标志动态资源
标志动态资源包含纯图形标志动态、中文标志动态的 mp4 格式。
![link:/uploads/bd0e5b15603dbf3122faae088a40efcf/微信标志动态_V1.0_20210825.zip?download [#E6E6E6]微信标志动态下载](/uploads/02300e415ab64fb59355fd6716b4bd1b.jpg;https://wechat.design/video/wechat.mp4)
link:/uploads/bd0e5b15603dbf3122faae088a40efcf/微信标志动态_V1.0_20210825.zip?download
![link:/uploads/7566b67d89d3752af8e3a983cd5af189/微信支付标志动态_V1.0_20210825.zip?download [#E6E6E6]微信支付标志动态下载](/uploads/45226733e639424793ba8dd02f5becf3.jpg;https://wechat.design/video/pay.mp4)
link:/uploads/7566b67d89d3752af8e3a983cd5af189/微信支付标志动态_V1.0_20210825.zip?download
![link:/uploads/42c9e8a33e19cae73e11ddd5983761f6/小程序标志动态_V1.0_20210825.zip?download [#E6E6E6]小程序标志动态下载](/uploads/c71dbbc270384a97878e2305c4dca9bf.jpg;https://wechat.design/video/mini_program.mp4)
link:/uploads/42c9e8a33e19cae73e11ddd5983761f6/小程序标志动态_V1.0_20210825.zip?download
![link:/uploads/faf1f32356e8bf5647bc404a5d948aec/视频号标志动态_V1.0_20210825.zip?download [#E6E6E6]视频号标志动态下载](/uploads/48ea8b05be7ac3063260d68131ac9dee/%E8%A7%86%E9%A2%91%E5%8F%B7%E6%A0%87%E5%BF%97%E8%B5%84%E6%BA%90%E7%BC%A9%E7%95%A5%E5%9B%BE_20210415_roadqian.jpg;https://wechat.design/video/finder.mp4)
link:/uploads/faf1f32356e8bf5647bc404a5d948aec/视频号标志动态_V1.0_20210825.zip?download
![link:/uploads/8c9115795295121f77b1fef130e5e4bf/微信搜一搜标志动态_V1.0_20210825.zip?download [#E6E6E6]微信搜一搜标志动态下载](/uploads/dde940fdd1954f83a4f9d17d18ce6b5b.jpg;https://wechat.design/video/search.mp4)
link:/uploads/8c9115795295121f77b1fef130e5e4bf/微信搜一搜标志动态_V1.0_20210825.zip?download
![link:/uploads/fac350786eeb60b957bd4ee90c5f2b26/小游戏标志动态_V1.0_20210825.zip?download [#E6E6E6]小游戏标志动态下载](/uploads/5d0b1af703084dc8a0499e70aa35f1ef.jpg;https://wechat.design/video/mini_game.mp4)
link:/uploads/fac350786eeb60b957bd4ee90c5f2b26/小游戏标志动态_V1.0_20210825.zip?download
![link:/uploads/5c43856029d9aefbf79bda042b4d0291/微信小商店标志动态_V1.0_20210825.zip?download [#E6E6E6]微信小商店标志动态下载](/uploads/6de5a5c3b27a4a27782a019b4602cacc/%E5%B0%8F%E5%95%86%E5%BA%97-210317.jpg;https://wechat.design/video/store.mp4)
link:/uploads/5c43856029d9aefbf79bda042b4d0291/微信小商店标志动态_V1.0_20210825.zip?download
![link:/uploads/1672745a6600a020013b38a68cddd5b4/微信红包封面标志动态_V1.0_20210825.zip?download [#E6E6E6]微信红包封面标志动态下载](/uploads/0e619866cd3c070e09b695ca8dbf31fd/%E7%BA%A2%E5%8C%85%E5%B0%81%E9%9D%A2-210317.jpg;https://wechat.design/video/red_pocket.mp4)
link:/uploads/1672745a6600a020013b38a68cddd5b4/微信红包封面标志动态_V1.0_20210825.zip?download
品牌设计指引
品牌设计指引提供标志各场景的应用规范以及示例。

link:http://res.wx.qq.com/a/wx_fed/assets/res/wedesign/NjZiOWUy.pdf

link:/uploads/3dba639eeafe7bfbd63e545387e70786/微信支付品牌设计规范_V2.0_20200629_liueliu.pdf

link:/uploads/b109a37b64c9076a041dcbfe4a4d1aab/公众号品牌设计规范_20200806_bufoli.pdf

link:/uploads/099794351f7d11a7dd9761c0d3df23dc/小程序品牌设计规范_V2.0_20200629_tinajjli.pdf

link:/uploads/c5706d660c8282fa5e97ec611ea2066f/视频号品牌设计规范_20210416_roadqian.pdf

link:/uploads/f023c182cf10039616471034848b93cf/看一看品牌设计规范_V2.0_20200806_liueliu.pdf

link:/uploads/fbc29ef5aa119fda8dc73ccf36d20c2a/小游戏品牌设计规范_20210420_roadqian.pdf

link:/uploads/5cb2b7052fc590a77c37da9b986f511a/微信卡包品牌设计规范_V2.0_20200806_roadqian.pdf

link:/uploads/c2dbabd5368d9d3fb42553e730994f92/微信扫一扫品牌设计规范_20200629_zinehuang.pdf

link:/uploads/1ec7fb40a49a283e194650ce87b72326/微信零钱通品牌设计规范_V1.0_20200806_karinhu.pdf

link:/uploads/212fb6c8082b63670da393ac659c3ad6/微信支付分品牌设计规范_V3.0_20220408_karinhu.pdf

link:/uploads/d8d1abb38abb410440d7d333e8592c33/微信分付品牌设计规范_V1.0_20200806_karinhu.pdf

link:/uploads/2a89005e1512ec78085d020853034caf/微信小商店品牌设计规范_V1.0_20200702_liueliu.pdf

link:/uploads/2bf1983a5a5258eafaaa54bb0047bba4/微信红包封面品牌设计规范_V1.0_20200219_liueliu.pdf
物料设计指引

link:/uploads/7f6ffe4cd1c8d180e69177da8b6d2170/微信搜一搜物料设计指引_20211125_karinhu.zip
?download
IP 设计指引

link:/uploads/732fe6a47e0e686bac01ad202207daf8/微信黄脸设计规范_20180306_zinehuang.pdf
![link:/uploads/8d9d335b783608d03462c329f805b99c/微信气泡狗设计规范_V1.0_20180306_zinehuang.pdf [#E6E6E6]微信气泡狗设计指引](/uploads/f4a23c13b8790983b07f5a27af5586a1/15%E5%BE%AE%E4%BF%A1%E6%B0%94%E6%B3%A1%E7%8B%97.jpg)
link:/uploads/8d9d335b783608d03462c329f805b99c/微信气泡狗设计规范_V1.0_20180306_zinehuang.pdf